Wednesday, April 11, 2007

I don't mean to rip off your ideas, Ian, but this morning as I was listening to NPR on my way to work, an ad spot really caught my attention:

"Bank of America - helping affluent people pass on wealth from one generation to the next for over 200 years"

Excuse me? Is that effective advertising? Bank of America - helping rich people keep their money. Well, I suppose it's accurate, but why do I find it so offensive?

2 comments:

Suze said...

oh, that annoys me too, though at least they're being straight about it.

Steph said...

this is the one thing that drives me crazy about reading gourmet magazine, which i mostly love. all the ads are like that. same with the new yorker. diamonds, resorts, or wealth management. nice.