I don't mean to rip off your ideas, Ian, but this morning as I was listening to NPR on my way to work, an ad spot really caught my attention:
"Bank of America - helping affluent people pass on wealth from one generation to the next for over 200 years"
Excuse me? Is that effective advertising? Bank of America - helping rich people keep their money. Well, I suppose it's accurate, but why do I find it so offensive?